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by Robert G. Docters : Winning the Profit Game: Smarter Pricing, Smarter Branding

ISBN : #0071434720 | Date : 2004-01-02

Description :

PDF-67fb6 | How to use pricing as a strategic tool to increase revenues and win the war for profit One of the greatest pitfalls in the war for profits is corporate strategists’ lack of a practical understanding of the link between overall revenues and overall costs. In Winning the Profit Game, the thought leaders at A. T. Kearney unveil a revolutionary new approach to establishing clear, strategic links betwe… Winning the Profit Game: Smarter Pricing, Smarter Branding


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Cim Diploma – Paper 11: Strategic Marketing Management – Planning and Control: Study Text (2002) (CIM Study Text: Diploma) PDF




by BPP : Cim Diploma – Paper 11: Strategic Marketing Management – Planning and Control: Study Text (2002) (CIM Study Text: Diploma)

ISBN : #0751741353 | Date : 2002-08-30

Description :

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The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making PDF




by Thomas T. Nagle : The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making

ISBN : #0136693768 | Date : 1994-05

Description :

PDF-fa6bc | This entire book is a practical guide loaded with topical examples. As in the first edition, The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making, Second Edition shows how sound analysis could have prevented some well-known pricing failures and, in other cases, has pointed the way to profitable successes! Nagle and Holden offer a conceptual approach that helps readers learn h… The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making


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by Graham J. Hooley : Marketing Strategy

ISBN : #087778373X | Date : 2000-09-06

Description :

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by Doyle : Marketing Management Strategy

ISBN : #0132622475 | Date : 1998-07-09

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Marketing Management Strategy by by Doyle

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Socialize Your Patient Engagement Strategy: How Social Media and Mobile Apps Can Boost Health Outcomes PDF




by Letizia Affinito : Socialize Your Patient Engagement Strategy: How Social Media and Mobile Apps Can Boost Health Outcomes

ISBN : #1472456327 | Date : 2015-08-07

Description :

PDF-8b0e2 | Socialize Your Patient Engagement Strategy makes the case for a fundamentally new approach to healthcare communication; one that mobilizes patients, healthcare professionals and uses new media to enable gathering, sharing and communication of information to achieve patient-centricity and provide better value for both organizations (in terms of profit) and patients (in terms of better service and i… Socialize Your Patient Engagement Strategy: How Social Media and Mobile Apps Can Boost Health Outcomes


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Socialize Your Patient Engagement Strategy: How Social Media and Mobile Apps Can Boost Health Outcomes by by Letizia Affinito

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by Ashok Ranchhod : Marketing Strategies: A Twenty-first Century Approach

ISBN : #0273651927 | Date : 2004-04-04

Description :

PDF-5cf4b | For upper level courses in BA Marketing modules; marketing strategy, marketing management, MBA and BA Business Studies. This exciting new text develops a new approach to marketing by taking a unique integrated approach to strategic development, incorporating current thinking and the impact of technology in a holistic manner. With a strong case based approach, and co-written by a Senior Examiner fo… Marketing Strategies: A Twenty-first Century Approach


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: Marketing Strategies for Emerging Markets

ISBN : #8174464107 | Date : 2005-12-01

Description :

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Millennial Rules: How to Connect with the First Digitally Savvy Generation of Consumers and Employees PDF




by T. Scott Gross : Millennial Rules: How to Connect with the First Digitally Savvy Generation of Consumers and Employees

ISBN : #1621534235 | Date : 2014-10-21

Description :

PDF-f672b | In today’s digital world, the Baby Boomers and Generation X are giving way to a new generation of consumers: the Millennials. These tech-savvy consumers—bearing the mantra “my way, right way, why pay?”—want quick, customizable service that is negotiated on their terms and delivers great value. And when Millennials want help, they want it now; when they don’t want help, they expect the sal… Millennial Rules: How to Connect with the First Digitally Savvy Generation of Consumers and Employees


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Millennial Rules: How to Connect with the First Digitally Savvy Generation of Consumers and Employees by by T. Scott Gross

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by J. Paul Peter : Consumer Behavior

ISBN : #0073404764 | Date : 2009-12-21

Description :

PDF-22827 | This book takes a strategic look at consumer behavior in order to guide successful marketing activities. The Wheel of Consumer Analysis is the organizing factor in the book. The four major parts of the wheel are consumer affect and cognition, consumer behavior, consumer environment, and marketing strategy. Each of these components is the topic of one of the four major sections in the book…. Consumer Behavior


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Consumer Behavior by by J. Paul Peter

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by Darren Gelder : Marketing & Promotional Strategy (Vocational Business)

ISBN : #0748771115 | Date : 2003-04

Description :

PDF-01fd2 | This title contains a range of case studies and activities, illustrating how businesses respond to internal and external changes. It is fully up-to-date to meet the requirements of the latest specifications. Each text is an affordable unit is for post-16 students who require resources for individual core modules. They are also suitable to support individual modules of any post-16 courses containin… Marketing & Promotional Strategy (Vocational Business)


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Consumer Brand Relationships Measuring Managing PDF 241f3229e

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Consumer Brand Relationships: Meaning, Measuring, Managing PDF




: Consumer Brand Relationships: Meaning, Measuring, Managing

ISBN : #1137427108 | Date : 2015-05-07

Description :

PDF-9583a | From the co-editor of the book Consumer-Brand Relationships: Theory and Practice (2012), which provided the foundations of brand relationships, the aim of Consumer Brand Relationships: Meaning, Measuring, Managing is to advance our understanding of consumers’ relationships with brands by focusing on three key questions: first, why are brand relationships important for companies and what do they me… Consumer Brand Relationships: Meaning, Measuring, Managing


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Consumer Brand Relationships: Meaning, Measuring, Managing by

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: Consumer Behavior & Marketing Strategy 8th EDITION

ISBN : # | Date : 2007

Description :

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Expert Secrets: The Underground Playbook for Finding Your Message, Building a Tribe, and Changing the World PDF




by Russell Brunson : Expert Secrets: The Underground Playbook for Finding Your Message, Building a Tribe, and Changing the World

ISBN : #1683504585 | Date : 2017-06-06

Description :

PDF-76a67 | Your message has the ability to change someone’s life. The impact that the right message can have on someone at the right time in their life is immeasurable. It could help to save marriages, repair families, change someone’s health, grow a company or more… But only if you know how to get it into the hands of the people whose lives you have been called to change. Expert Secrets will put your … Expert Secrets: The Underground Playbook for Finding Your Message, Building a Tribe, and Changing the World


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Revolution in Marketing: Market Driving Changes: Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science) PDF




: Revolution in Marketing: Market Driving Changes: Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science)

ISBN : #3319117602 | Date : 2014-10-24

Description :

PDF-20afb | Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these event… Revolution in Marketing: Market Driving Changes: Proceedings of the 2006 Academy of Marketing Science (AMS) Annual Conference (Developments in … of the Academy of Marketing Science)


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